Episode 35

Lead Magnets for Authors

On this week's Writing Momentum podcast, Chris and Gena talk about one of the most essential elements for an author's website: The Lead Magnet. In this episode they talk about what a lead magnet is, why you need one, what a lead magnet is NOT, examples of lead magnets and how to deploy one. It's a lead magnet fiesta!

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About the Podcast

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Writing Momentum
Write, Publish, Build Your Author Brand, Sell Your Book

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About your host

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Christopher Maselli

Christopher P.N. Maselli is a Certified Digital Marketing Professional, an award-winning children’s author of more than 50 books, a direct mail writer, and a ghostwriter for many prominent, international speakers.

“I love sharing what I’ve learned over the past 25 years,” says Chris. “We’re all in this together and hopefully what I’ve learned can benefit beginners and veterans alike.”

Chris regularly speaks at writer’s conferences nationwide and on the training portion of WritingMomentum.com, he helps put other writers on the fast track to success. He holds a Masters of Fine Arts in Writing.